Elizabeth (Lizzy) Cotton
Administrative Assistant
Phone: (804) 904-2915
Fax: (888) 646-5602
elizabeth@stepwisefinancial.com
Office Address:
2706 Enterprise Pkwy, Ste A
Richmond, VA 23294
Elizabeth Cotton supports StepWise Financial, an HBW Advisory firm, as our administrative assistant to the firm’s president, Alex Peets. With a strong foundation in client service and operations, she ensures seamless administrative support to Alex and our clients alike.
“My approach is client-focused and detail-oriented, and I strive to provide clear communication and dependable support to help ensure a positive experience. My role is to help facilitate communication, including clear instructions and detailed plans of action,” she says. Lizzy loves working to help people and enjoys getting to know them on a personal basis.
Before joining StepWise Financial, Elizabeth built her professional skills in healthcare, serving as a dialysis technician and access specialties manager at Fresenius Medical Center. In these roles, she collaborated closely with care teams to coordinate patient treatment plans, honing her abilities in information security, attention to detail, and client-centered service—skills she now applies in the financial services field.
”What I really enjoy about my job is hearing updates about clients’ day-to-day lives and families. It is always so nice to see a smiling face in person."
— Lizzy Cotton
Born and raised in the Nashville area in Antioch, Tennessee, Elizabeth completed several college course credits during her high school years from John Tyler Community College (Brightpoint), and completed a year of course work at Virginia Commonwealth University in general studies and forensic science. She is currently studying for her real estate license which she hopes to use to expand her role in the financial industry.
Heavily involved in music and vocals, Lizzy was featured in the media for her participation with the Thomas Dale Specialty Center for Music. She is currently with the Voices In Peace choir at the JCC, where she is a member and board member. “We strive to promote community involvement and peace between everyone through music,” she says.
Elizabeth lives in Henrico, Virginia, with her daughter. Outside of work, she enjoys choir, music, baking, and spending time with her daughter and two sisters.
The Team at StepWise Financial
We assist clients with both planning and implementation, actively engaging with their financial lives and striving to exceed expectations through the generations. The financial professionals at StepWise Financial each have different accreditations, backgrounds, focus areas, and experiences which they use collaboratively to help clients. We invite you to browse through these individual pages to learn more about each team member, their backgrounds, and their approach to their work.




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